Introduction – Are Rude Emails Destroying Your Public Image?
In today’s world it’s common knowledge that your Social Media presence can make or break your business.
Volumes have been written about proper Twitter, Facebook, G+, LinkedIn and related etiquette.
Note: Image to the side of Muka Feminine Unique Design Lace Chemise on Amazon.com
Companies wanting to promote the proper image hire very expensive Social Media and PR experts to make sure they put their best business face forward when tweeting, blogging or posting anyone on the Web.
Imagine my surprise when I recently received an email from a fairly well-known CEO/Founder of an intimates e-business based in the South who shall remain nameless, at least for now.
Blonde Queen Of Bras
It seems this blonde queen of bras had received some of my company’s (HairBoutique.com) daily informational newsletters which she or someone on her team had subscribed to (we don’t buy lists and all of our subscribers are voluntary opt-in).
It should be noted that every single HairBoutique.com opt-in newsletter my company has sent out for the past 10+ years has always included the required Unsubscribe Link on the bottom of the page to the far left.
Also, every one of our newsletters follows the letter of the law for newsletter mailing procedures.
Shouting In Email With All Caps
Imagine my surprise when Ms. Queen Of Bras sent an email in all caps, considered to be shouting in most circles, accusing us of being “unlawful” in our unsubscribe practices.
Ironically I have purchased products from the Bra Queen in the past, but was taken aback by the rude email she dashed off to me demanding immediate removal from our newsletters and unjustly accusing us of unlawful actions.
All the while shouting in email in all caps.
An Email Bully?
The Bra Queen not only didn’t try to camouflage her identity, she included a link to her website, which I have visited in the past when placing orders for some of her products which I had previously enjoyed. Of course on her Twitter feed she comes across as sweetness and light with a sincere interest in her customers.
Needless to say, I won’t ever being spending any more money with this businesswoman who is very active on Twitter and all the other Social Media channels.
I’ve also already told several of my girlfriends who were – keyword in past tense – prospective customers of her products, and posted about her rude email on several of my private Facebook forums.
One Bad Deed Can Undone Many Good Ones
With just one rude email the Blonde Bra Queen has wiped out a lot of time and effort working on her company’s social media profile. Especially since it would have been just as easy to send a polite email instead.
She has also lost me as a future customer and all of my friends and family.
This experience makes me wonder how many other CEOs, company founders and small business people accidentally or purposely antagonize prospective customers and undo a lot of their social media efforts with a simple mean spirited or rude email.
Remember, always treat everyone with kindness, respect and consideration or how you would like to be treated.
You never know who you may be offending if you don’t.
Email may be anonymous in some respects, but if you’re going to be rude, keep in mind your actions can come back to bite you, especially with future customers.